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Amazon Alexia Real Estate Market Place

Amazon Market Place in Real Estate – Alexa will analytically choose the BEST real estate agent… Amazon is entering real estate And it IS SCARY. Why? We have another HUGE interceptor on its way. We have many interceptors now (thats my new word!!). Websites and technology that intercept our future client before they call us. There are many LEAD GENERATION sites that intercept your lead from potentially calling you. Here is yet another example. It’s on it’s way. Owners will no longer have to do the research to find out who the best agent in their area is. As reported in the Financial Review… “Amazon is launching a real estate agent referral service in its home market place.This means customers can get quotes and referrals…

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Lisa B real estate coaching

Real Estate Coach – Lisa B

Real Estate Coaching.   Are you looking for a real estate coach? Are you looking for someone that can help you achieve your outcomes? Whether you are looking to master the real estate profession or you are seeking balance in your real estate life, you have come to the right place. Firstly – You need to commit to getting better. All of our successes and failures are generally a series of small decisions.  Sometimes you can’t see the impact of those decisions because you are in your own story. You have momentum in the way you are travelling. Sometimes you can’t see the path you are taking. This is where a great coach can help. A coach is a friend, someone who cares about you…

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Online Auctions for real estate agents – Market Buy

Online Offer Management System. Real Estate Agents – there’s a new way of doing things. Did you know that your buyers can now submit offers to buy property online? Introducing Market Buy – An online offer management program. Today I asked David Stewart from Market Buy to tell us a little bit about his program. Market buy is a professional, transparent system that allows agents to manage online offers – whether it’s a single offer or multiple offers. Why would agents or sellers of real estate choose to use this system? The real estate world is changing and we can all see it. Consumers are getting smarter and they are doing a lot of research online before they choose whom to talk to. Real Estate…

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#4: Lisa B From The Real Estate Hotline – Interview with Dr Geraldine Teggelove – Live Radio Show

The Real Estate Hotline Lisa B From The Real Estate Hotline – Interview with Dr Geraldine Teggelove – Live Radio Show –  Uploaded to Let’s talk about real estate with Lisa B – itunes podcast. Hello everyone and welcome to Geraldine Teggelove live, yes I am Geraldine and I am so looking forward to sharing some more fabulous information and hints and tips and anything else that may help you to become a published author and enjoy the process.   Yes.. Over the last few weeks I’ve been chatting with some wonderful and highly successful authors I might say, and asking them to share with us all their secrets around writing and publishing.   Believe me, if you haven’t had a chance to listen to the…

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Sold the first day – has it undersold

If a property sells the first day on the market has it undersold? Please see my latest article written for EAC at HERE Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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REAL real estate agents – Patricia Payne – Women in real estate

REAL Real Estate Agents Interview Series What was it like working in real estate as a female in days gone by? I started in real estate back in 1993.  Back then, it was a male dominated industry. When I stared going well I had a few male real estate agents that would quite often insist on making sexist remarks. I had to earn their respect and I think I did earn it.  I worked bloody hard.  In some ways I felt I had to work harder than the men to be successful. That was probably some of my beliefs and my sheer determination.  It also came with sweet victory. Lisa B. What was it like as a female in real estate agent back in 1967?…

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Women in real estate

Denise Haynes – Interview Series R and R Property

REAL Real Estate Agents Interview series. Women in Rural Real Estate – Are They Tougher Than City Agents?   Denise Haynes. Rural Real Estate. Managing Director, Principal & Sales Agent. R and R Property.   How long have you been in Real estate? I started in Real Estate in 2004.   How did you obtain a start in real estate? I quit my job and I was seeking a new direction. I wanted to do something that I really enjoyed. I had been investing in Real Estate personally for a while and really enjoyed it. So one day I walked into our little rural real estate agency and simply asked if they had any work available. The answer was no, but they telephoned me later…

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The real estate hotline coach lisa b

What is the real estate hotline and why should you consider joining? The real estate hotline is a place where you can talk to someone who understands what you need. Whether you need help with the day to day basics of being a real estate consultant, if you need help with online or offline marketing, whether you need help with real estate objections or whether you just need someone to talk to..  or maybe you want someone to critique your latest advertisement. (Obviously we won’t have time to write your advertisements or blog posts for you as part of your coaching, however we can critique them) With the real estate hotline you have access to a real estate coach when you need one. VIP members…

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Lets talk about real estate podcast with Lisa B

Let’s talk about real estate podcast Lisa B hosts the podcast Let’s talk about real estate on itunes, stitcher and overcast.   You can join the podcast here on itunes–  Let’s talk about real estate podcast with Lisa B.  You can join the podcast here on stitcher – Let’s talk about real estate on with Lisa B.  You can join the podcast here on overcast – Let’s talk about real estate with Lisa B.   Hope to see you there.         Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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Let’s talk about real estate

Let’s talk about real estate is a Facebook group where we talk about anything and everything real estate. You can join the group here – Let’s talk about real estate with Lisa B If you would like to add any thing you feel others would like, if you would like to ask a question to the group we would welcome your suggestions. If you would like to ask a question however you don’t want anyone to know that it’s from you, that’s ok too.. you can message me and I can post it for you. We look forward to you joining our group Lisa B     Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching…

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Secret Agents – Author Lisa B – Real Estate Coach

Welcome to Secret Agents by the Author Lisa B What is Secret Agents – Secret Agents is a complete guide to online marketing for real estate agents. Secret Agents is also a complete marketing system with check list.  You can tick it off as you implement.  We know that implementation is the key to everything.   You can learn something, unless you do it, it’s irrelevant. In the book, Real Estate Coach Lisa B demonstrates that there are TWO Types of Secret Agents in Real Estate. There are the agents that know how to market themselves and there are the ones that don’t. The agents that don’t, are a secret in their market place. No one knows who they are. They are invisible to the market. The…

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#3: Website Hacks for real estate

How to build a massive profile using your personal website Your website is the foundation for your real estate career. Your website is the control centre of your profile. Your website is you.. My advice is to have a personally branded website as soon as you can.  What I mean by that  is a website in your own personal name. Because..  Your online profile is your online resume.   It’s what people will search to find out more about you. What should you have on your Personal Website? Remember this website is about you!   Not the company or the properties you sell… as such… So… the keywords need to be about you, real estate and your prospecting area/farm area. Things you should have on your…

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#2: Hack your real estate reputation with podcasts

Hack your reputation and real estate career by becoming famous in your area Create your own podcast show – Why should you as a real estate agent host a podcast show? What the heck would you even talk about? Why would anyone even want to listen to what you have to say? All of this will be answered…. Sooooo.. We all know that to be successful in real estate you have to list.  To be a good agent you have to ‘list to last’. Because   You have to have stock to sell.. If you can list, you will always have plenty to sell.  Listing amongst a few other things is what really sets agents apart.   We all know that an easy way to…

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#1: Who am I and what have I done

Today I wanted to give you my background – to let you know my experience both in real estate and the online world.   So….  I want to let you know who I am and what i ve done before you listen to anything i have to say. Mainly to make sure we are a good fit. I started in Real Estate in the early 1990’s and I started working for a franchise before buying the business when I was about 23.  I was only in real estate for about 9 months when i took the plunge and bought the business..  I remember most people thought i would fail.  I knew I wouldn’t.  I was too determined.  I was going to make it work no…

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What should you include in your Real Estate Market Updates

What makes for an interesting quarterly real estate market update? Firstly your report can be done on podcast/video/written report – or preferably all 3.. As a home owner I want to know the prices properties have sold for in my immediate area. I want to know the prices AND I want to know what the homes were like – How many bedrooms etc I’d also like to know how long they took to sell. The reason I want this information is that I want to be able to gauge how much my home is worth compared to the ones that sold. Please also give me an idea if property prices are going up or down.. Also please tell me how many properties sold in the…

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Benchmarking in real estate

I read a book a long time ago called Benchmarking by Anne Evans. I still remember the thoughts the book provoked in me. Look. Think. Compare. Anne’s book got me to look at businesses that were nothing like my business. It got me to look at their systems and consider if THEIR systems could work in MY business. It got me to really think outside the box. Just because our industry had been doing something a ‘certain’ way for a long time, it didn’t mean I had to do it that way. I have carried that philosophy with me ever since. The book also got me to look at what I was doing well. It also got me to look at what my competition were…

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Real estate agents that use video make better lovers

OK.. We can’t say we have any evidence to support this theory but it makes sense to us. If the agent is confident enough to put themselves out there If the agent is not afraid to be seen If the agent has charisma and drive It just makes sense. Putting all this aside.. With the release of EAC and HouseLens View Video App, you don’t even need to be in front of the camera to make charismatic videos – so using video really is a no brainer. Why should you use video in your business? We believe that videos are critically important to your business and your career. Here are some good reasons why you need to start using video. New – If you are…

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Why you must use video in your real estate marketing

Use of Property Videos in Real Estate listings jumped by as much as 600% in 2015. You can create professional walk through property videos for as low as $14.95 a video EAC VIDEO MARKETING SOLUTION – ‘THE POWER OF VIDEO MARKETING IN YOUR HANDS’ EAC are helping to revolutionise the real estate video marketing space. We are committed to assisting Real Estate Agents all over Australia to promote their brand and give agents the edge over their competition. EAC are proud to announce the launch of our new Video Marketing Solution. A solution that is one part app and one part hardware. The app is suitable for both iPhone and Android Smartphones. You are going to want to see this! The app is known as…

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Podcasts for real estate agents – Ideas for podcast topics

Why real estate agents should host their own podcast show. Become the most well known real estate agent in your area.   In order to have top of mind awareness with your potential customers…… you have to have a brand that is welcoming and marketing that is engaging and enticing. That’s not that hard to do…. one way you can start is by having your own real estate podcast show. What are the benefits of having podcasts in your Real Estate business It can be very cost effective You will have a clear point of difference to your competitors Podcasts give you instant authority You will be recognised as the expert with your own real estate show on stations like itunes, Overcast and Stitcher – Eg…

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Exclusive Interview With Hilton D Gold

You wanted the best – You got the best What possessed you to create the legend that is now Hilton D Gold ? Initially I was watching a movie, it may have been Attack of the Killer Tomatoes but I can’t be sure.  Then a song came on that inspired me. What began as an experiment of sorts,  kept evolving and turned into a tidal wave of adulation and support. The bigger it became, the more I had to give back to the fans – after all that’s only fair.   Everyone knows that Hilton is a character and no one knows your true identity….  How do you think you have managed to build so much trust and support with  your ‘friends or fans’ on…

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Independent v’s Franchise

Taking on the big boys Are you an independent Real Estate Office? Are you or your staff constantly blaming the big name franchises for beating you,  blaming them because they won listings over you that should have been yours? Are you considering joining a franchise to try to counteract this problem? Is losing to the big name franchises costing you thousands in lost business? My question to you is, what are YOU doing in your hometown to make you look as big and as ‘strong’ as the franchises are?  (I also want to make it clear that I don’t believe that franchises are stronger, this can however be the perception). (Remember that you have a massive point of difference in that you can appear big,…

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There Will Be No Self Promotion Allowed In My Real Estate Office

I will not allow my staff to promote themselves individually.   I will only allow them to market and promote the office. Period. When I discuss online marketing with Principals of Real Estate agencies, some business owners say they will not allow their staff to push their own names online. They will not allow their staff to become a brand within their brand. I completely understand. When someone starts a business, it’s their vision, it’s their dream. They risk everything and they put everything on the line to make their dream a reality and they want to give the business 100%.   They want their staff to give their business 100%. I totally understand this way of thinking. I have been the Managing Director and Principal at…

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Lisa B and Arnold Schwarzenegger at Real Estate Training

Well I didn’t think I would be as chuffed to shake hands with Arnold Schwarzenegger as I was. It’s funny how celebrities can do that to us.  Somehow it’s like they are larger than life up on the big screen and they kind of don’t seem human. On seeing Arnold I reflected on how much he has achieved in his life.. From firstly making money in real estate, to becoming Mr Universe, to making it as a Hollywood movie star.  Then he became the Governor of California!  Wow!  What a resume. Love him or hate him.. he has achieved a lot in quite a few areas of his life.  How does he do it? On seeing Arnold  I took some quick notes as he spoke…

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The Real Estate Marketing Academy

  Welcome To The Real Estate Marketing Academy Family   The Real Estate Marketing Academy is a ten week interactive video-based training program teaching smart real estate agents how to get more listings and make more sales using the internet.  You will discover how to make your job easier and how to use your time, much more efficient. Whether you are new to real estate or you have been around a long time, The Real Estate Marketing Academy is going to help you to take your online marketing to the next level. We will challenge your current way of thinking and expand your mind to see things that you never thought were possible. If you’ve been in real estate a while, we will help you…

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The Queensland Real Estate Agents Summit

Arnie is Coming!!!   If you’re in Real Estate, I’m sure you’ve heard that Arnold Schwarzenegger is came to town. What did Arnie teach us about Real Estate? Arnie revealed the six rules he has stuck by to achieve the phenomenal success in all of his endeavours. He promised that these principles, if we apply them in our career, they will absolutely, be guaranteed, to work for us as well. Arnie does have a very remarkable story. What’s the difference between Arnie and the average person? He ALWAYS put himself on the line in everything that he does. When he gets knocked down.. What happens? He says – ‘I’ll be back’ of course.         Real Estate Marketing Academy  Join Here    …

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Lisa B. – Best Real Estate Videos for 2014

Best Real Estate Video for 2014 It’s time again for our Real Estate Video Marketing Award..   I just can’t go past  Andrew Kyriacou for originality and stand out marketing. I only have one word for it….. Brilliant!       Andrew also landed himself on Today Tonight and Sunrise through his video marketing.  Has this increased his profile in the market place? With nearly 27,000 hits.. You bet!     I must admit, I looked everywhere… I struggled to find anything that came close.. I even asked for help in the real estate forums…   The decision  is… For this year,  this video stands alone. Congratulations Andrew Kyriacou         Visit Best Real Estate Videos for 2013  –  Here       Lisa…

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Real Estate Online Marketing

Your Real Estate Online Marketing Profile   The online world can be confusing, it can be overwhelming. We all know however, that you need to be online for your business. Let’s break down what you need to do into 6 key areas. Prepare – Essential Internet foundations – You need to create a solid base of content and reliability of who you are and what you stand for. Build trust. Prepare your branding, your message and your material. Protect – Protect your brand online – You need to make sure you have brand protection strategies in place. Position – You need to position yourself as the expert agent in your area. You need to further build authority and trust. Profile – You need to create and…

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Andrew Daniel Victoria’s Premier Real Estate Agent – Real Estate Agents That Rock

  Meet Victoria’s Premier Real Estate Agent – Andrew Daniel.   Welcome Andrew Daniel to the show –  Real Estate Agents That Rock.   Lisa B. chats with agents from around the country about real estate, life and well… anything really.   Watch Andrews interview     HERE    Andrew is from Daniel Real Estate.  Daniel loves real estate, motor bikes and guitars.  Daniel has a great sense of humour and likes to tell it how it is. Andrew Daniel  Daniel Real Estate 702 Old Calder Highway, Keilor VIC 3036 T: (03) 9336 2211 F: (03) 9336 2825 E: andrewd@danielrealestate.com.au If you are a real estate agent building your online profile,  why not apply to be on the show.  Click Here Lisa B. helps real…

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How can the internet help you get more listings and make more sales?

How to get more listings & make more sales.   Lets talk generally speaking… How do we get more listings and more sales? We focus. We focus on the things that are important.   We focus on what matters. That means we need to get better in certain areas of our profession. We need to focus on our Categories of Improvement. As Real Estate salespeople, sometimes we feel we need to search to find the next new thing…. We search for that one thing that will give us the head start on our competitors. In reality we only need to focus on a few key areas.   As  salespeople we need to focus on these areas –           Prospecting – looking for potential sellers.…

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Real Estate Agents That Rock – Lisa B. and Danelle Wiseman

Welcome to our Real Estate video series  – Real Estate Agents that Rock Our first interview in the series is with Danelle Wiseman. Please check out her interview  HERE. If you work in an area that has a high percentage of absentee owners, Danelle will give you some tips. Danelle is a real estate agent and she rocks in many ways – She rocks as an agent and as a business person. She has some great things to say and we even give Hilton D Gold a plug. Danelle is a Real Estate Agent at Ray White Caloundra 99 Bulcock Street Caloundra 4551, QLD Real Estate Agents That Rock We are interviewing Real Estate Agents all over the country. Will you be next? If you…

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Lisa Tremolada to Lisa B.

Why the name change? Lisa Tremolada to Lisa B. Recently I changed my name to Lisa B. I have had so many messages and phone calls asking me why…. No.  I did not get married again. No.  I did not block you from Facebook. No.  I did not deactivate my account. I wanted something that worked for me. I wanted something that represented who I am now. Lisa B. is the name I have chosen.  It’s my grown up name that I will keep. So from now on… Hi from Lisa B. Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help…

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What is your time worth?

In real estate we quite often spend countless hours with  ‘potential clients’  where we do not see a return on the time we invest. This is why you need to get clear on what your time is worth. Let’s look at it like this.. If you want to earn say $250,000 in personal income for the year, you need to work out what your time is worth per hour.   Let’s say you only want to work 40 hours a week.    How much are you now worth per hour?   $250,000 divided by 52 weeks  = $4808 Divide by 5 days a week  = $961 a day Divided by 8 hours =  $120 an hour   Your new anticipated hourly rate is $120 an…

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Online Marketing For Real Estate Agents

  Real Estate Marketing at it’s best Are you a purple cow? Do you want to stand out with your marketing? Click the picture of the book above and grab it now. Seth Godin Purple Cow Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Click Here If you have any questions – Message us Here   Lisa B – Facebook – Click Here Lisa B  – Linkedin – Click Here Lisa B – Twitter – Click Here Lisa B –  YouTube – Click Here Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00…

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Real Estate Social Media with Lisa B.

Real Estate Social Media is a specialised field.   Real Estate Social Media strategies will be very different for real estate agents trying to attract customers – they will be very different to those that other businesses may use. As real estate agents, we need to give people a reason to WANT to follow us. There is no point in putting a sign in your real estate window that says ‘Follow us on Facebook’ Why would anyone follow you?  You have to give them a reason. That reason has to be because you give them value, they get SOMETHING from your page. If you would like to see a real estate office doing social media well – Click here Century 21 are also heavily promoting…

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Best real estate websites

Real Estate Websites Remember that Internet marketing has little benefit or purpose if potential clients arrive at your website and there is nothing to grab your visitor’s attention.    If there is nothing of value that deals with their needs or if it doesn’t solve their problems, you will lose them.   If you don’t engage them, there will be no reason for them to return or recommend your site to other people.    Remember that the purpose of your landing pages are to engage visitors and to get them thinking about you as their future real estate agent. A lot of real estate agency principals are nervous about their staff engaging in self-promotion online.  They don’t need to be. If your staff are building…

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Squiiz New Real Estate Portal

I attended the Squiiz launch today in Brisbane and I must say I was impressed. The first thing that I felt was the unity between the Real Estate industry leaders.  Never has our industry seen such solidarity. The site is crisp and clean and user friendly.  There will be no banner ads, no highlights and no upsells.  Properties will be listed according to when they were placed on the site.  This makes it fair and it also makes for a better user experience. The fees are affordable. Will it work?  If the agents support it – Yes.  It’s up to us.   This is not a magic pill… this will take work.  It will take time. Buyer enquiry will take a while to filter through.…

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What is a pre-pamp letter?

What is a pre-pamp letter? A pre-pamp is something that we send out to sellers prior to our appointment to appraise their property. This is part of our pampering system. This is to show our sellers we are different. Your pre-pamp could involve delivering an introduction letter with all sorts of pampering gifts. Some agents send chocolates and they include some of their marketing material. Eg keyrings, mugs, umbrellas etc You can also include a DVD with your client testimonials for them to watch. Get creative and stand out. Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now?…

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What is an authority site?

What is an authority site? An authority site is a website that has earned its credibility and it’s respected by the top people in the field. The website has a lot of relevant content that users can benefit from and users are happy to share it with their friends. Authority sites cover their topic thoroughly.   Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Check out our product range HERE If you have any questions – Message us HERE   Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our…

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What is hootsuite?

What is Hootsuite? Definition according to Wikipedia – Hootsuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.     Additional integrations are available via Hootsuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube.So basically what this means – Hootsuite gives you the functionality to manage the information that you want posted to multiple social media platforms, from one place.It is great if you have many social media accounts. Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit…

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What is link building?

What is link building? The internet is like a massive big spider web. Pages are linked together throughout this intricate web. Search engines crawl the internet looking for the most relevant pages that support certain topics. They use complex algorithms to rate the relevancy of the pages. Search engines will also analyse how and why pages are related to each other. Search engines can analyze the popularity of a website based on the popularity of the sites linking to them. They will also assess the site for spam content, and they’ll also assess if there are any authority sites linked to them. As far as search engines are concerned, trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links…

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What is an autoresponder?

What is an autoresponder? An autoresponder is a software program that will automatically answer any e-mail sent to it. They can be very simple or complicated.   Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Check out our product range HERE If you have any questions – Message us HERE   Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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What is an opt in?

What is an opt in on your website? Firstly, there is what’s known as an unconfirmed ‘opt-in‘. This is where you obtain, via your website, an email address. The purpose of collecting the email address, is to use the prospects details to keep in touch, and effectively market your company to the person. There is no effort made to confirm that this email address belongs to the person submitting it. This is not a recommended practice, as you could also attract spam and malicious subscriptions. The next type of ‘opt-in‘ is a confirmed opt-in. This is where you collect an email address from your website, then a confirmation email is sent to the person, to verify that the email address used, belongs to them. Unless…

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What does optimizing a website mean?

What does optimizing a website mean? There are certain things that you need to do to your website in order for the search engines to begin to realise that it exists. To quote Wikipedia ‘Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic’. Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Check out our product range HERE If you…

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What does the term to be organically listed on search engines mean?

To be organically listed on the search engines, means that you have earned the right to be on page one of the search engines. This is achieved through your effective use of keywords and relevant material on your site, as opposed to having paid to be on page one. To quote from Wikipedia – ‘Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising’.   Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help…

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Real Estate Agents Rebel – REA – Enough is enough

Real Estate Agents Rebel – Realestate.com.au – Enough is enough With the latest round of price hikes dished out by   www.realestate.com.au  – Real estate agents are mad.  No…  They are furious. Last week, together with 2 others, we set up a Facebook page on behalf of all agents, to register our protest. Within a 4 day period,  2500 agents joined to be counted as a voice on the social media page.  A big voice. The Facebook Page is called Real Estate Agents Rebel – Enough is enough.  Join The Page  Here. Real Estate Agents have also gone out to other social media outlets and filmed their own videos in protest.   Adam Flynn from Biggin and Scott , who is a big voice in the…

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Real estate marketing simplified

Real Estate Marketing Simplified   I was talking to  Troy Nelson from Fletchers Real Estate, Blackburn in Victoria today. We spoke about Real Estate agents and their use of technology.   We spoke about the book  The four hour work week and we spoke about what most agents really need to do, to go to the next stage of income generation.   Troy came up with a great saying.   Before I can do more, I need to learn how to do less.   Less paperwork, more delegating. More income, less expenses. More dollar producing activities, less time wasting. More marketing, less canvasing. The saying less is more, still applies.       Lisa B. Showing real estate agents just like you how to Dominate the…

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Can The 4 Hour work week work in real estate? – 3

This is my take on the 4 hour work week for real estate agents – based on the book by Tim Ferriss. My aim of the articles I have written,  is to give you ideas on how real estate agents / realtors  can adopt   The 4 hour work week  principles to work less hours and make more money. How can real estate agents become the  NR  ( New Rich)  and how can they operate in real estate? Firstly, we will look at the fundamentals of his concepts  –  This is where it starts.   The life style design recipe   The lifestyle design  is a step by step way to reinvent yourself and your career. Tim used this formula to increase his per hour results to…

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www.remma.com.au

Today I am speaking with Jeanette Howle from WWW.REMMA.COM.AU In light of  the recent increases with one major real estate portals costs,  Real estate agents have been asking about alternative property websites.  I thought I would ask Jeannette Howle  a little bit about her real estate property website. How long has the site www.remma.com.au been going? REMMA was launched on the 1st July, 2012. How much does it cost to advertise on REEMA? REMMA is FREE for Real estate agents to use – we assist you to create a bigger online presence and more exposure for real estate agents. REMMA provides more activity and we generate genuine leads and referrals for FREE. Why would an agent use your site compared to the bigger portals eg…

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How does the 4 hour work week work in real estate?

How can the 4 hour work week principles work in real estate?    ‘Whenever you find yourself on the side of the majority,   it is time to pause and reflect’   Mark Twain My take on the 4 Hour work week for real estate  The new rich create lifestyles in the present, using the currency of the new rich Time Mobility  Technology  We are going to explore  the art of lifestyle design A major point Tim makes –  Life doesn’t HAVE  to be so hard People convince themselves that life has to be hard and that work has to be hard Let’s resign from the 10 to 14 hour work days 6 – 7 days a week Let’s work on having more time off through technology, leveraging,…

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7 Ways to make real estate portals a thing of the past in your marketing

  7 Ways To Make Major Real Estate Portals A Thing Of The Past In Your Marketing   As appeared in The Sold Magazine – The best magazine for real estate professionals.   With the recent outrage on social media regarding pricing increases on the major portals, Lisa B. has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to advertise there – that’s not ok – you need to work on other options. And I know it’s easy to keep doing what you are doing, so to be successful at what I’m suggesting you need to have…

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Real Estate Themed Videos – Do they work?

Real Estate Video Marketing Adam Drummond – Fitzpatricks Real Estate Wagga Wagga   Adam recently appeared in our article ‘Best Australian real estate videos of all time’ – who better to ask if themed real estate videos work.     Q: What made you think of doing Hollywood inspired videos for your local area? A:  Some friends of mine had their house listed for sale with me, and despite being perfectly presented and really well marketed, the property was still being lost in the crowded on line market place.  At one point they said to me “Ads, we’re doing everything we can, what else is there we can do?”  So I suggested a James Bond inspired video to raise even more interest in the house and…

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Social media real estate trainer – Lisa B. – Testimonial from Steve Hodgson

Social Media Real Estate Trainer – Lisa B.  Strategies, tips, tricks and ideas on real estate online marketing.     Steve Hodgson Ray White Springfield attended  Lisa Tremolada Dominate the internet. This is what he had to say…. Hi, I’m Steve Hodgson from Ray White Springfield.   I attended Dominate the internet with Lisa B. today. I wanted to take a lot away from it with regards to social media and video, and some of the strategies I can impement from attending Dominate the internet today are fantastic. I would thoroughly recommend anyone wanting to know more about social media to get in contact with Lisa. Thank you Steve Hodgson Ray white real estate Springfield   If you are interested in learning online and at…

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Real estate social media training – Lisa B. – Micheal Conrick testimonial

Real Estate Social media training – Lisa B.     Michael Conrick from Platinum Properties attended Real estate social media, real estate video marketing and real estate online marketing training day – Dominate the internet with Lisa B. This is what Michael had to say.. Hi, I’m Michael Conrick from Platinum properties. Had a fantastic day with Lisa, learnt all sorts of things with videos, Facebook, blogging. Just got to take the time now and get it cracking. Thank you Lisa And if you are interested in taking your marketing to the next level – check out the best online marketing program here – Click Here Thank you  Michael Conrick – Platinum Properties Runaway Bay Lisa B. – Real Estate Social Media Training –  Real…

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Real Estate Social Media Trainer – Lisa B. – Steve Pertzel Testimonial

Social Media Real Estate Trainer –   Lisa B.  Steve Pertzel attended a  one day training day with Lisa B. on real estate online marketing. This is what he had to say…. Hi, My name is Steve Pertzel, I’m from MPM Property Gold Coast, and I’m here at the QT building in Surfers Paradise with Lisa B.. She has been fantastic today, I urge all of you if you are interested in knowing a lot more about social media,  call Lisa from dominate the internet. Steve Pertzel – Gold Coast Real Estate Lisa B.  –  Social media real estate trainer –  Real Estate online marketing – Dominate the internet. Lisa B. helps real estate agents to use the internet to kick butt online. Prepare –…

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Real Estate Marketing Ideas – How to build a database – Dale Beaumont – Lisa B.

Real Estate Marketing Ideas Today’s interview is with Dale Beaumont –  Dale Beaumont and Lisa B. discuss online marketing for real estate Lisa B. –  Where do you think real estate agents should start in building a data base? Dale –   I think every person should have their own website, like I have my website  www.dalebeaumont.com  and I think every real estate agent should have one.  At the end of the day, people are buying you before they buy your products or services and people want to find out more about who you are…what you stand for.  They want to know the things that drive and motivate  you  and they will think…. is this someone that I actually trust and not someone that’s just trying…

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Lisa B and Frank Kern Interview – Real Estate Online Marketing

What do Real Estate Agents dislike.   We dislike cold calling… we dislike door knocking We also all dislike spending time on tasks that don’t produce a dollar return We also know what it’s like to throw money away at things that don’t work We need to talk about what does work What is the quickest way to success?     The quickest way to achieve success is to model other people who have already succeeded in doing what you want to achieve. Someone that has already worked out the best way forward and they know the steps to get ahead. It only stands to reason that with all things equal,  if you do what they have done, there could be a good chance that…

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How to Catapult Your Real Estate Career Online

How to Catapult Your Real Estate Career Online Interview 2 with Chris Gilmour –  All properties Group   Lisa B. – Chris, you are a top performing salesperson now.   If you weren’t online,  do you think you would be just as successful as you are now, and what about going forward? Chris – No definitely not.  We’ve got a great brand out there, myself as a brand and the company as a brand – being online has catapulted that. There are different ways online that you can promote yourself and how you can be out there.   You can do it through the real estate portals, you can do it through social media, you can do it through your own website.  At the end of…

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Brand protection in Real Estate

Have you got brand protection strategies in place?   This is how easily some people can be offended… A real estate agent had an ex client on Twitter – the relationship somehow turned a little, due to a property management issue – as can happen with property management. The agent somehow attracted a virus through Twitter – now the ex client is persistently receiving  messages via Twitter from the agent. The ex client is now writing letters to the franchise, every employee of the franchise, the governing bodies, everyone you can think of, saying that the agent won’t stop messaging him on Twitter. The agent has not been sending anything, they have barely made any updates.. The ex client is going to extremes to get his message…

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Worst real estate website mistakes

Obvious Website Mistakes    Make sure you have your phone number on your website! This may seem like an obvious thing to say. Yes it is. Well….  I just went to a real estate agents website and their phone number is not there! It’s not displayed anywhere on their website via my phone. On my laptop it’s visible, however my phone does not pick it up. Check your website now for the ‘obvious’ on all of your devices. Preferably for a real estate website, have your phone number clearly displayed on ALL pages. Also make sure on a phone, you can click through on the number to call.  Make sure that the phone number is a link, and not a graphic. Not having your phone…

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Critical mistakes real estate agents make online – 4

  Critical mistakes real estate agents make with online marketing   Mistake number 4 – Critical mistakes real estate agents make with online marketing.   Mistake number 4 is not having a targeted marketing plan online. A strategic plan targeting your target market where you are capturing leads into your sales funnel. The aim is to then drive traffic back to your website and build your list. You have got to have the method to the madness. You just don’t want to have a random Facebook page and a random Linkedin page and a random Website. You want to start to bring all of that together to capture names and email addresses. You can then market to those people and build your own list. That’s…

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Linkedin For Real Estate

LinkedIn – Have You Updated Your Linkedin Profile? Article from Richard Taylor – Director and Talent Supplier from Real Estate Jobs Search – “Recruitment Specialists for the Real Estate Industry” 1300 219 522 How Nikki and Richard have used Linkedin In 2013 social media continues to dominate the market place, especially in the recruitment industry as we move further away from traditional methods of locating talent. Gone soon will be the days of an employer or a recruiter placing an advert on a job board and waiting to see what the response, or lack of, will be. We are seeing a huge shift towards social media and recent studies have shown that high percentages of employers are viewing various social media platforms prior to making…

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Scott Stratten – How does not being liked as a real estate agent/realtor help you? Video 2

Scott Stratten is the author of the book ‘Unmarketing’   And I must say the book is fantastic!  Just buy it….  Scott highlights the need for us to stop marketing and start engaging with our customers. Scott became ‘a big deal’ online, by first of all, using Twitter. He now speaks all around the world about marketing. Question – Lisa B. – Where do you see real estate marketing going in the future? Scott – I just want it to go in a different direction that it is now. Because right now, it’s going in the same direction it’s always gone. ie Let’s do it in an annoying way, in an interruptive way and let’s make it all about  ‘ME.’ Somebody along the lines in real…

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Terri Cooper – Real Estate Social Media Training with Lisa B

Real Estate Online Marketing and Social Media Training Terri Cooper about Lisa B.    Terri Cooper from Real Estate Mastery attended Lisa B’s event Dominate the internet – specialising in social media and online marketing training for real agents and real estate principals, this is what Terri had to say… My name is Terri Cooper from Real Estate Mastery, I’ve just been to Lisa B’s Dominate the internet seminar – Brilliant! What Lisa did, was demystify the whole world of how to promote myself on the internet. My business is growing, expanding and Lisa will be an integral part of that. I totally recommend her seminars and online course for anyone who wants the simple way to get to that next level. Thanks Lisa If…

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Real Estate Online Marketing Ideas And Social Media Training

Real Estate Online Marketing and Real Estate Social Media Training Sarah Welsh from Platinum Properties attended Lisa B’s Dominate the internet seminar Real estate social media, video marketing and real estate online marketing. Hi,  I’m Sarah from Platinum Properties in Runaway Bay. I attended a training session with Lisa B today, Dominate the internet, and I think it was fantastic. If you get the opportunity, I encourage you to do it. Break down the barriers and don’t be scared to get online and have a go. If you are interested in taking your online marketing to the next level –   Click here   Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote…

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Is print media dead? Will online marketing take over?

Chris Gilmour and Lisa B. talk about print media – Is it dead?   Chris Gilmour is a top producing real estate agent, he races cars, he’s a new dad, he trains agents and he is a speaker. How does he find time to do everything he does, whilst producing top figures? (He brought in over $330,000 in commissions just from social media alone) Question One in our interview series Lisa B Where do you see newspaper advertising going into the future? Do you think it will be the same as it is now? Chris That’s a pretty easy one Lisa. John McGrath put on Facebook the other day that the newspaper will be obsolete and that video is the way to go. He’s the…

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Tim Ferriss – Real Estate Online Marketing

Tim Ferriss – Author of the 4  Hour work week      I read      The 4 hour work week by Tim Ferriss     quite a few years ago and since then, I have  been  a HUGE fan. When I first read the book though.. I thought that  these ideas really couldn’t work in real estate. (I was wrong) I didn’t consider the over all picture. I kind of got stuck on the  4 hour work week part,  thinking that working only  4 hours would never happen in real estate. I didn’t consider the over all picture of out sourcing and managing my  life in a different way. I hadn’t  considered any of it before. I’ve since put a lot of the principles in  The…

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Tim Ferriss – 4 hour work week in Real Estate

Tim Ferriss – 4 Hour work week in real estate   I was so excited that I was able  to ask  Tim Ferriss a question at Jamie McIntyres event in Melbourne a while back.. The question I wanted to know. was how he positioned himself as the expert in his Niche. Lisa –  What helped you to  become a house hold name?  What catapulted you from being an every day person to becoming the celebrity that you are now. What did you do, what was your strategy, if you had a strategy – What was it that made you become the expert in your field?   Tim –  I wish I knew.  I mean, as far as becoming a house hold name???   Maybe in San Francisco. …

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Andrew Morello winner of the apprentice – Yellow brick road – Real Estate Online Marketing

Andrew Morello – Head Of Business Development at Yellow Brick Road  Winner of the Apprentice Question 2 From being on The Apprentice – what did you learn about others? The biggest thing I learnt about being with others, is being empathetic and understanding as to  where people are coming from. There is very much a culture on reality television, that if someone does something wrong, people  are keen to get the camera crew to come over and film it.   If the camera crew wants it on them at the time….. for example, there were instances where I saw people say to the camera crew.. Come over here and then they would  go and corner someone and say…. Why have you done this or why…

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Feel The Fear And Do It Anyway

Feel The Fear And Do It Anyway    You have no idea how many people message me, text me and call me asking me how I have the courage to put myself  ‘out there’ every day on video online. How I can put myself out there on social media.    They ask.. ‘Aren’t you scared? ‘ They ask..  ‘How do you get up  the courage? ‘ Well.. the answer is.. Yes sometimes I’m nervous.. But  I just do it anyway I don’t think too much about what people will say.. not everyone is going to like me. Not everyone is going to be with  me.   Not everyone is going to support me. I have my focus,  I have my outcome.  I know what I want…

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Micheal Sheargold and Lisa B – Social Media For Real Estate Agents

Michael Sheargold and Lisa B. Talk Online Marketing Michael Sheargold is from Real Estate Results.   An important part of Michael’s vision is to dramatically improve the reputation and results of the Real Estate profession.    Real Estate Results is a part of that vision providing coaching, mentoring, training and the premium Real Estate Results Network program are all designed to exactly to support that vision throughout Australia and New Zealand.     Today  Michael and I discuss  techniques  he is using that’s working for him in  social media Lisa B. What online strategies do you use in particular? Michael We give regular updates on Twitter.   Typically,  how I come up with those updates,  is that usually  I am  in training sessions or coaching sessions and I mention something or I make a comment…

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Online Marketing Ideas For Real Estate Agents – Dale Beaumont And Lisa B.

Dale Beaumont And Lisa B. Talk About Marketing For Real Estate Agents     Dale Beaumont –   Is the Author of 16 business books and  is a very successful marketer. Dale runs seminars teaching people about technology, systems and how to use the internet for better business. He has a fantastic business model and great systems! Dale Beaumont and Lisa Tremolada discuss online marketing for real estate   Question One   Lisa B –     Dale,  Thank you for joining us today. First question  –   What should real estate agents be doing online at the moment?   Dale  –  The most important thing that real estate agents should be doing online, is to communicate  with their customers more often.   They need to be…

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Social Media Real Estate – Facebook Communities

Glenn Twiddle and Lisa B discuss Facebook for real estate agents Question 3    Glenn has been very successful with his own Facebook marketing – Today he shares with us a few tips that have worked for him.   Lisa B –   Once people have built a tribe or they have  built a following  of local business owners or local communities, how do you think agents should then communicate with those prospective people.    To get listings and to get sales.   Glenn –  I think that’s probably the big faux pas – Agents are on Facebook with their personal page and  I’ve even seen some agents set up a personal profile, calling themselves their brand name.   I think that’s a massive mistake. because…

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Best real estate online training program – Online marketing tools and ideas

In real estate we work far too many hours  Why? We need to prospect for new business We need to list   We need to market the property  We need to attract buyers  We need to sell  We need to manage our vendors We need to follow up our buyers               Sometimes we don’t have time to do it all….   We also need a LIFE!     Welcome to Dominate The Internet      We will show you everything you need to know about creating a massive online profile. We will show you how to build your business online We will show you how to kick butt on the internet so you can become the ‘Go To’ real…

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Your real estate online profile is everything!

Your real estate online profile is EVERYTHING   I want to share with you, a conversation I had with a really lovely business woman. This lady is not in real estate however this is  a great example of how some people are thinking…. She asked what I did for a living and I told her that I showed real estate agents how to use the internet, how to build their profile online, how to get on page one of Google and how to use technology to support them in their business. This is what she said…. She was very experienced in her job and has been in her industry for over 20 years. She said that she was being left behind because she didn’t have…

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James Schramko – Internet marketer on real estate online marketing

Internet marketing with James Schramko – What should real estate agents be doing online now – Quick Tips     James Schramko is one of Australia’s top internet marketers, he has a very successful online business. The best people to ask about what real estate agents should be doing online,  is someone who is very successful online and someone who is making good  money online. After all, we want the internet to improve our bottom line. James is going to share with us a quick tip on what he would do if he was a real estate agent, to build a profile and get out there online and what he would do to make money online.  Awesome internet marketer.  I’ve learnt a lot  from James.…

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Real Estate Online Marketing Ideas

Real Estate Online Marketing Consulting   Your online profile is   EVERYTHING It’s your credibility, it’s your history, it’s your wins, your sales and your testimonials. It’s your online resume It’s a listing tool Why is that important? Recently I interviewed a very prominent Australian business person This man is featured in the Rich 200 list in Australia He was  telling me that he spends hundreds of thousands of dollars a year on his company and his personal profile He said if Real Estate agents don’t work on their online profile….   they are bloody idiots. His point is that 85% of people will Google you (or do an online check of you) before they do business with you. Your profile has to reflect your experience…

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Social Media Tips and Tricks for real estate – Facebook

Social media tips and tricks for real estate – Facebook Glenn Twiddle real estate trainer shares some tips and tricks he’s learnt and used with social media. Lisa – Question two – If you were a real estate agent, what would you do to connect with potential vendors, buyers  or referrals online? Glenn – There are a lot of different ways…. there are a lot of people out there that CLAIM  to be experts out there and there are very few that have really nailed it.   What I’ve seen from your stuff Lisa, I’ve done it and proven it works.   So you’re one of those few,  that can do it as well as just talk about it.  Because Facebook as a media is so new,…

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Critical Mistake 3 – Real estate / Realtors make online

Critical mistake number 3 that real estate agents /realtors make online –   Thinking that you are only targeting the younger generation online. Everyone is ACTIVE online now. Over 50’s are the fastest growing population  to enter the online world. Not only are older people getting online, you also have their children researching online for them. So thinking that you are only attracting the younger ones, is mistake number 3. If you are interested in taking your marketing into the 21st Century Click Here   Step by step video tuturials showing you how to get your marketing up to date We are all about   ATTRACTION  marketing. How to attract customers to call you Had enough with the cave man ways of prospecting? [Phone prospecting,…

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Scott Stratten – Real Estate Online Marketing – Interview Lisa Tremolada

Scott Stratten – Online Marketing Specialist Real Estate Online Marketing Scott Stratten is the author of the book ‘Unmarketing’   And I must say the book is fantastic!  Just buy it….  Scott highlights the need for us to stop marketing and start engaging with our customers.    Scott became ‘a big deal’ online, by first of all, using Twitter. He now speaks all around the world about marketing. Question One – Lisa – If you were a real estate agent /realtor  and you were just starting out online, although you may already have a website, what would you do, where would you start online? Scott – A lot of time  you have more time than money when you are starting out,  depending on who you…

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Quick marketing tip for local brand awareness

Quick marketing tip for local brand awareness   You know when you go into different areas and you have your phone set to – ‘connect to available wi fi networks’ and available networks show up…… A little tip would be to call your router your company name. Instead of xyz router… Call it your company name.. eg    Melbourne Realty Local people will see your name come up constantly when they go to connect to the internet This works especially good if you are in a busy area Obviously make sure your network is secured Are you coming to Surfers Paradise on the 26th March? Taking real estate marketing into the 21st Century BOOK HERE    If you can’t make the training in person.. It’s…

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Real Estate Online Marketing Plan

Real Estate Online Marketing Plan   Have you prepared your online marketing plan for the next 3 months, 6 months, 9 months, 12 months? Your marketing online should be ‘set and forget’. There should be hardly any effort  required,  to provide a massive compounding effect of getting your marketing content online. All of this will help you and support your online resume. Remember 85% of people will Google you before they do business with you. What does your online resume say about you? Does it have you successes, your testimonials, your experience, your knowledge of the area….. If you want to know how Market yourself and your real estate agency  in the 21st Century –  check out my online course Here Showing real estate agents…

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Online Marketing for Real Estate Agents in the 21st Century

Real Estate Agents –   Are you still stuck selling in the 20th Century?   Are you still stuck in the   OLD    way of doing things? Let me guess…. You get results And…… You work really long hours You might door knock You might phone prospect You might do letter box drops You probably place expensive advertisements in the paper You have to do a lot of prospecting You don’t have  listing leads that come in automatically You probably look the same as every other agent There is a better way Welcome to the 21st Century   This is where you have positioned yourself as the expert agent in your area You have built a substantial online resume You have proven your over…

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Business philosophy in real estate online marketing

A Real Estate agent asked me a very smart question  Before he engaged my services He wanted to know if we were on the same page He asked me …….. What’s your   BIG PICTURE     thinking? Great Question!! I want YOU to Dominate The Internet in YOUR  area I want YOU to be the agent that’s called in to list a property. I want those owners to be so wowed by your online presence and how you have substantiated that you are the best agent in the area The whole idea is That YOU win the business EASILY! I want you to have  systems in your office that help you have more TIME I want YOU to spend more time on dollar producing activities I…

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3 things that stop Real Estate agents taking their business online

3 things that stop Real Estate Agents taking their business online (Yes… Even though they know they MUST)   Nick Psaila Hollistic Business Coach explains  –   Question 2 with Nick in our interview series   Hi Nick  – I work with real estate agents showing them all about the internet and the online world, what do you think are the 3 biggest challenges that stop real estate agents from getting their business online? I think the first thing that stops them is their Mindset.    They get stuck in the  ‘Why mindset’ They are always asking why?      ( That’s not a bad thing.. as long as you don’t get stuck in it forever) They ask…. Why should I do this?    Why should…

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Real Estate Online Marketing Tools

Real Estate Online Marketing Tools. Do you want the latest and greatest in real estate marketing tools? Click here   Real estate social media Real estate video marketing Websites Blogging   Marketing online has never been easier with our step by step online course, complete with video tutorials. Click here for more information   Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Check out our product range HERE If you have any questions – Message us HERE     Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching…

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Real Estate Online Marketing Ideas

Real Estate Online Marketing Ideas If you are after the latest and best online real estate marketing ideas,  we have 2 ways we can help you.   1)  We have a special one day seminar  on the 26th March 2013 at Surfers Paradise on the Gold Coast.    You missed this day however we do have our online course….   Details here   2)  If you can’t attend the event, we have an online course that covers every single aspect  of the day course plus so much more.    Details here    Lisa B. helps real estate agents to promote and position themselves as the expert real estate agency in their area, effectively working less hours and making more money. Lisa B. helps real estate agents…

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Frank Kern – Realtors and Real Estate Online Marketing

Frank Kern Legend Internet Marketer –  Real Estate Online Marketing What should real estate agents / Realtors be doing online now? Frank Kern is the highest paid internet marketer in the world.. Should we listen to what he has to say? I think yes. Watch this and please also  share  through your social media networks Why should we use the internet and what are the benefits to Real Estate agents / Realtors? Yes – You should   MAYBE  use the internet for real estate advertising as long as you are using it properly. A lot of your competitors are going to spend a lot of money and waste a lot of time online, which is going to create a huge opportunity for you as follows.…

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Real Estate Social Media Trainer – Lisa B. – Testimonial Ray White Real Estate – Shane Hilaire

Real Estate Social Media Trainer Lisa B. Testimonial From Ray White Real Estate – Shane Hilaire     Shane Hilaire – Ray White Berry  –  Engaged Lisa B. to attend their offices and talk to their staff about how to use the internet to better increase their profile, listings and sales. This is what Shane  had to say…… We’ve had Lisa B. speak to us today about video marketing – It’s something that certainly needs to be embraced in the current market. It’s a happening thing… We want to be in front of the game and we’ll be implementing 4 or 5 of those ideas as soon as possible. Cheers!   If you are interested in finding out more about the    Dominate the internet    …

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Matthew Shadbolt – Corcoran Group – Social media real estate

Interview with Matthew Shadbolt- Corcoran Group Realtors blitzing it with Social Media Real Estate   This interview was conducted when Matthew was the Director of Interactive Product & Marketing at The Corcoran Group – New York     Mathew now works as Director of Real Estate Products at The New York Times.   Question –  You have over 65,000 plus people on Facebook, how long have you been on Facebook?   (They have a lot more now.. be inspired by their page here) We’ve been on Facebook just over 4 years. Is that where you started with social media? We didn’t start social with Facebook.  We were a bit late to the party with Facebook.  We were big embracers of Twitter.   Twitter was the first…

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Tricks And Tips Using Social Media For Real Estate – Lisa B and Glenn Twiddle

Today we have Question one from our interview with Glenn Twiddle –  We discuss what he has learnt on his journey with social media and online marketing. Glenn is very active online and has built a very successful following using social media. In the interview series with Glenn, we discuss print media v’s online marketing, Facebook strategies, software and programs and then some more generalised social media strategies. I just want to say first that Glenn is a master at marketing himself –  The great thing about Glenn, is that he puts himself out there and doesn’t care what people think.  (Well maybe he does care, but he does it anyway) So…..  Don’t hold yourself back.  You need to go for it!     Below…

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Nick Psaila – Holistic Business Coach

Nick Psaila – Questions One –  What’s the difference between a Holistic business coach and a General Business Coach What are the benefits to real estate agents? A general business coach could just focus on a few aspects of your business eg marketing or sales. You need to work with all components of your business. You need to work with your staff, your operations, your systems, your mindset…. You need to refine processes.. Get clear and focus. You need to get the best performance out of the individual and the team. Nick Psaila is a born entrepreneur, keynote speaker, thought leader and business coach who lives and breathes success. He is known for transforming careers, businesses and lives through his work as a sought-after business…

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Critical Mistake Real Estate Agents Make Online – Number 2

 Critical Mistakes That Real Estate Agents Make With Online Marketing – Number 2.   Real estate agents that are going ok in their sales now, think they don’t need the internet as part of their marketing strategies. They think that what they are doing is working.. why change it. We aren’t saying to replace everything you are doing with online methods. We are saying to compliment your offline and online strategies. You don’t need to work as hard as you do…. There are easier ways. Thinking that what you are doing now, leading into the future in marketing, is still going to work… that’s mistake number 2.  Dominate the internet – home page  If you are interested in learning a whole lot more about internet…

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Real Estate Social Media And Internet Marketing Training

On the 26th March 2013 Dominate The Internet went to the Gold Coast. Surfers paradise – QT Hotel Here’s what others are saying about ‘Dominate the internet’ Dominate The Internet 6 Easy Steps To Dominate The Internet In Real Estate with Lisa B    Mal Emery, The Millionaire Maker & Best Selling Marketing Author – “The clock is ticking, but there’s still time to get smart and by smart I mean learning from someone like Lisa, because she has figured it out so you don’t have to…” This workshop was tailored for Real Estate Agents and Real Estate Agency principals Position   and   Promote  yourself  EASILY     as the expert Real Estate Agent or Agency in your area Paul Wrigley Ray White Toronto – Click here –   Had a…

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What’s your body language saying about you?

Alan Stevens knows body language.   Alan is an expert at reading people. Today, Alan is going to give us some quick tips to consider when we are presenting in front of the camera,  as we need to make sure people are reading us the right way. Alan says the main things to think about are – *  Have in your mind what you are going to say at the start   BEFORE   you get on camera. *  Think about the process you are going to go through. *  Don’t just learn your lines…. Really understand what it is you are going to say. *  Think about how you want to put it all together If you don’t do this, when you’re in front of…

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So… you think you can’t Blog.

Real Estate Blogging I wrote this article for the Sold Magazine last year and this article was the most read article from the magazine.   That’s how important blogging is.  If you are not blogging – Make a start now!  Blogging should absolutely be a part of your online marketing strategy. However,many agents find it difficult, quoting both a lack of time, and struggle to come up with a continual supply of interesting topics.   Marketing and blogging expert Lisa Tremolada explains how to get over your fear, and get on with the job. Let’s get clear – What is Blogging? Let’s just say for the ease of understanding and for the purpose of this story, that blogging is really just a fancy name for writing an…

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Google plus and real estate

Google plus and real estate This is an article I wrote for the sold magazine last year…….a while ago. My thoughts have changed a bit after taking time to sit back and look at Google plus, how people have embraced/or not embraced it, and how Google have managed the site. Would love to hear your thoughts now… These were my thoughts last year when all was quite new. Google+ has been around for a while now, but is still a mystery to some. Should you be on Google+? How is it different to Facebook? Will it work long term?    Our new “Tech in the City” columnist Lisa Tremolada explains the link between a “+1” and your websites future Google ranking. What is Google+ really?…

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How to work less hours in real estate

Why Out Source? If the thought of keeping up with social media, blogging, web upgrades, and general administration causes you to reach for the panadol, its time to think about outsourcing some of these tasks, and it may well save you money as well as time. Technology is supposed to save us time, make our lives easier and cut down on paper. It is also supposed to end up a whole lot more efficient and make us more profitable. Except that technology has moved forward at a rapid rate, and now we now have to do all that we had to do before for example prospect for new business, list properties for sale, sell, follow up, manage staff, prepare reports, and now we’re expected to…

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Pinterest For Real Estate

Pinterest is a new social media tool that is growing fast. Lisa B.  discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing social media site that is like your own virtual pin board. It stores a digital collection of your photo and video albums, and allows others to share your photos or ‘pins’ or to comment on them. It’s a fantastic tool to help people get to know you on a personal level: what you like, your interests, and your personality. As real estate agents, we are always looking for points of…

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Social Media for Property Managers in Real Estate

Sold Magazine’s “Tech in the City” Lisa B. turns her attention to how social media can be used as a marketing tool in Property Management. First of all, let’s get that question out of the way. Yes, I know what you’re thinking. Is there an expected return on investment using social media marketing in property management? Well, it’s like this. Creating a Facebook page, or creating a social media presence, won’t mean that you are automatically going to be sent cheques or that its automatically going to grow your rent roll every month. You do have to work to achieve a result. Social media is about focusing on building relationships. If you do the right things, then the return on investment will come. You actually…

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Social Media vs SEO And Real Estate

Social Media vs SEO And Real Estate What strategy should you follow to gain your business a higher ranking on Google? With a number of recent changes to Google’s Search Engine Algorithm, it is currently speculated that social media could see the end of Search Engine Optimisation (SEO) as we know it today. SEO techniques use strategies to try to ensure your company website is featured on page one of Google by using certain key words, for example ‘real estate’. If someone types into Google ‘real estate agent (your area)’, a list of local agents will appear. Your goal should be to have your company website appear on page one when anyone searches for an agent in your area. If you aren’t on page one,…

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The Corcoran Group – Real Estate Social Media

The Corcoran Group – Real Estate Social Media Over the past 12 months I have interviewed some of the best in the business about social media and online marketing for real estate agents.  I interviewed Matthew Shadbolt, Former Director of Interactive Product & Marketing at the Corcoran Group, to gain some insight as to their stunning success in all things digital and social media. Matthew is now the Director of Real Estate Products at The New York Times.   This is what we discussed when Matthew was still employed by Corcoran. In 1973, Barbara Corcoran took $1,000 and started a real estate business. In 2001, she sold the Corcoran Group for $66 million. Corcoran Group is now the largest residential real estate firm in New…

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7 Facebook Faux Pas to Avoid

7 Facebook Faux Pas to Avoid Social media has certain etiquette and certain rules. On Facebook you are effectively entering into someone’s personal space, even though this personal space is very public. A personal Facebook page consists of a list of someone’s friends and contains details about different aspects of their life, their problems and their wins. The last thing we want to do is to invade people’s space, unless you consider it appropriate because you know them and have built a rapport with them. Here are the top seven things that you should avoid if you want to be successful building relationships on Facebook. 1. Business Page Invites Instead of sending a blanket invitation to your entire ‘friend’ list asking them to ‘like’ your…

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Remote Staff – Outsourcing in real estate with Lisa B.

Chris Jankulovski is the CEO and founder of www.remotestaff.com.au. Today we have Question 1 in our interview series with Chris Jankulovski. We discuss the benefits you could experience with employing someone off-shore to assist you or your team members in their real estate careers. There sometimes tends to be controversy when off-shore staffing is mentioned. People think that it could very likely replace existing workers and take Australian jobs. Chris helps businesses like you, to use remote staff to free up YOUR time. After all who wants to be sitting in the office at 9pm at night, when you could be at home with your family. Chris explains – There are 2 ways to have outside work done. When you want set tasks completed, you…

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Scott Baxter – Ray White Nowra – Social Media Real Estate Agents – Lisa B.

Now, I dont know what it is about Ray White Real Estate franchise. They are either the most forward thinking franchise group or….. maybe they just love me. 🙂 From my experience, these guys are embracing the online world so much more than any other franchise group. I recently spent the day with Scott Baxter and his team, showing them the ‘Dominate the internet’ principles. I had a fantastic day, and I really look forward to see what these guys do next. They already have a lot of the foundations set up and they are keen to implement more. If your heads not spinning, you are not excited about the future of real estate online. Exciting! Lisa B. showing real estate agents how to build…

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Mal Emery talks about social media and real estate agents Videos 1 & 2

Mal Emery – Today Mal to Lisa B. about social media and real estate agents. Mal Emery is a speaker, trainer, business owner and marketer. He is very much known for his ‘no bull approach’ and what I love, is he also thinks outside the box in marketing.   Hmmm.. I have no idea what my video editor was thinking cutting the video there, however I’m not going to worry about perfection getting in the way… 🙂 From Mal If you’re watching this, you’re most likely a real estate agent who is wanting to improve their online profile. Wise move if you are watching. I want to share with you some statistics that should frighten the living daylights out of you. This stuff is going…

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Andrew Morello – Yellow Brick Road

Andrew Morello – Past real estate agent, auctioneer and winner of the Australian Apprentice Andrew Morello – First interview question – What did you learn about yourself on The Apprentice? The apprentice was a great accountability partner. If say for example, we asked a real estate agent to make 100 prospecting calls a day and we left them to their own devices, they would find it very hard to create the discipline to complete the job. Having the discipline to prospect is hard. Most agents will say they’ll make 100 calls a day, then when asked, they would be lucky to make 10 a week, if they aren’t monitored and held accountable. Imagine a different scenario where camera crews followed you around for 10 weeks…

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Lisa B | Mistake number one – Critical mistakes that real estate agents make online

Critical Mistakes that real estate agents make online The first critical mistake real estate agents make online, is that they don’t understand how their clients are searching for them online. You have to be on page one of Google for certain words. Your clients are searching at the very minimum the words real estate, the suburb they are looking for and/or your name.   You need to be on page one of Google for the words ‘real estate’ and the suburbs you operate from, you also need to be on page one for your name – or variations of both. Lisa B. helps real estate agents to use the internet to kick butt online.   Prepare – Position – Profile – Promote – Profit It’s…

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[Joint Venture Proposals] – Products or services for real estate agents?

Thank you so much for your interest in a joint venture   Who this opportunity will suit –   If real estate agents are your target market If you are a company that has real estate based software products If you have real estate based services If you are an individual or company that would like to be recognised as a real estate specialist   I have some very EXCITING things in mind – Firstly. please send me your business details, and if everything looks good and I think it will  benefit and compliment  real estate agents,  I ll be happy to post links to your products or services on my social media pages (Facebook, Linkedin and Twitter).  If you could post links to my products…

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The Corcoran Group – Best Realtors Social Media Real Estate

The Corcoran Group Best Real Estate Agents and Realtors using Social Media   I interviewed Matthew Shadbolt sometime ago from Manhattans leading real estate agency,    The Corcoran Group,  about how they are using social media in New York.  Matthew was The Former Director of Interactive Product & Marketing  –    Winner of Inman News’ 2011 Social Media Innovator of the Year Award.    Visit  their website here –  The Corcoran Group.   Below is a short video I have put together for the Sold Magazine  – taken from the long form interview Matthew had some amazing insights into social media; the importance of knowing your market, what he thinks real estate agents/realtors should be focusing on,  mobile marketing, what’s happening next in social media plus loads…

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Best Australian Real Estate Videos

Best Australian Real Estate Agents Videos (Themed videos) Well, its hard to go past Adam Drummond from Fitzpatricks Real Estate in Wagga   Not only is Adam a natural in front of the camera, he has scripted these videos, in my opinion, beautifully. The other thing that Adam has done, is product  placement or in other words has engaged local businesses to sponsor the video. Love it! I am really looking forward to see what he comes up with next. Michael Spillane Next Video Is Michael Spillane    Here is a great example of a lovely relaxed interview with the owner of the property for sale from Andrew Lutze from Cunninghams Real Estate – This gives buyers a chance to see the property from the owners eyes.…

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Lisa B | Google changes link building for SEO – Google bias towards social media

Google changes everything! Have you engaged companies to build links to your website with the intention of getting on page one of Google? You might want to read this from Noble Samurais website. Read Noble Samurais article here. Quote from Noble Samurai  We strongly believe that with Google’s bias towards Social Media ranking factors becoming more important, using a sophisticated Social Media / Market Leadership strategy with a strong SEO focus in mind is the best way to improve rankings in the months to come. Interesting times. I  have believed for a while that Google are looking more heavily at websites and social media in their algorithm. This is a video I did a while ago for the sold magazine. Lisa B. helps real estate agents to…

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Mike Sheargold – Facebook, Linkedin and Twitter – Question 1

Today we talk to Mike Sheargold Mike has studied internet marketers and their strategies and he has learnt from them implementing them into his own business. He uses strategies that include videos, opt in boxes  and social media on his website. Micheal shares with us today what he has learnt about Social Media using Twitter, Facebook, Linkedin, Google plus and Youtube. Michael believes that you get out of social media and online marketing exactly what you put into it. If you put information/content into social media, the result should be that you form relationships providing you are adding value to your clients. Mike Sheargold Lisa B. showing real estate agents how to dominate the internet building a massive online profile. If you are interested in Mikes full…

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Lisa B | Tip Number 6 – Property Management Tips In Real Estate Social Media – Video Marketing

Tip Number Six for Property Managers – Real Estate Video Marketing   Start to use video in your marketing. The great thing about video at the moment, is that it  WILL  be a point of difference between you and  your competitor. With video, it’s easy to build the like, know and trust factor.  People will get to know you , like you and trust you. Videos are your 24 hour salesperson that work for you continuously. Your aim is  to have a  basic presence on  Facebook, Twitter, Linkedin and of course YouTube. You will have the platform, then you just need to add content.  (You can also get others to help you) Just remember too, there are over 27 ways to use video in a real…

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Lisa B. | Tip Number 5 – Property management tips – Real estate social media training

Tip Number Five for Property Managers – Real estate social media Social Media and Real Estate Network with local business owners. Remember that local business owners have a network of local clients. You maybe able to share each others  network online,  providing great quality content to  local residents at the same time. One idea is to ask local business owners to write some articles for you about the local area. The other idea is to give the local community information and content  landlords and tenants need to know. Other property related professionals would be ideal.  Eg.  Finance brokers,  Financial planners, Investment clubs, Solicitors, Strata Managers etc Ask these different business representatives  to write some articles for you to put on your website – they may even…

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Lisa B | Tip Number 4 – Property management tips in real estate social media

Tip Number Four for Property Managers in real estate social media Social Media and Real Estate Build relationships and friendships with your landlords and tenants   I believe  that in  business,  we should  create friends. Recently I got to ask Tim Ferriss  (author of 4 hour work week and 4 hour body)  about marketing.  He said in a nut shell, that you need to work on creating 100 loyal fans, then 200 loyal fans then 1000 loyal fans. If you can do that, then you never  have to market yourself again. If you have landlords and tenants that are associated with you on social media,  they are your friends / fans and  hence  they support you.   (You need to decide what you are going…

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Lisa B | Tip Number 3 – Property management tips in real estate social media

Tip Number Three for Property Managers  Social Media and Real Estate Get to know some local real estate  investor groups  –  You can do this through Facebook pages or groups, as well as  on  Linkedin or Twitter.  (You can also get to know them in person, then keep in contact via social media). Get active online with your target market –  It’s all about building relationships. Please note –  You must make sure you add value. Please, please, please do not spam them! Please, please, please do not  shove your business down their throats. You must add real value.  You must wait for those opportunities to arise. Eg, If  you are in an investor group and they ask how to work out vacancy rates  –…

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Tip Number 2 – Property management tips in real estate social media

Tip Number Two for Property Managers  Social Media and Real Estate Model other real estate agents strategies –   If it’s working for the sales agents  –  take note. Study what the top agents are doing using social media. This might seem simple, however not many people do it.   You don’t have to re-invent what works with social media. You will however have to test and tweak for your market place. One fantastic agency to watch  is the Corcoran Group  – They are based in New York in America. Watch, learn and model! Go back over their page, see what has created interest for them, try something similar yourself.  (I’m not saying to copy their photos – Find your own and your own words )…

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Real estate videos auto play.

Real Estate Videos On Auto Play Would you like your video to start straight away when visitors land on your page on your website? Then have your video set to auto play. What I mean by that is, when someone goes to your website or blog page, and you have a video embedded on there, the video will automatically play. People don’t need to click the play button. All you need to do, to allow this to happen is to add this text – ?autoplay=1 at the end of your YouTube  embed code. An example is   So if your  Youtube embed code  is www.youtube.com/embed/lPtpc3ms81E” Put the      ?autoplay=1        after the URL and within the    ” So it would become…

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Top Tips For Property Management Social Media

Top Tips For Property Management Social Media   Tip Number One Define your strategy. What do you want to achieve? This is a serious question. Lets just talk about Facebook for now….(the same principles apply no matter which platform you wish to use) Important note – It’s not about getting people to ‘like’ you on your Facebook business page. It’s about building relationships and getting people to engage with you.   Some people choose to operate from their personal profile page on Facebook and some operate from their fan page. Pick which one you’d like to master. Create a presence on both your personal profile and business page, but concentrate more on building relationships with one more than the other. You need to learn what…

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Deloitte says real estate will have a ‘dramatic disruption’

Massive changes coming with real estate online marketing – Are you ready?   Deloitte’s recently published a report that said real estate agents, amongst other industries, need to think now and into the future, about their digital strategies. Obviously what has worked in the past, maybe just that, a thing of the past. There is massive change coming.   ‘A dramatic disruption” You only have to go online to see how many agents are embracing video,  are active on social media and who understand how their websites can work for them. The change is happening whether you like it or not.   You can either be apart of it, or watch it happen. It’s never to late to start.   One step at a time.…

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Real estate marketing academy

Real Estate Marketing Academy   Everything you need to know about real estate marketing in the one place Social media Blogging Real Estate video marketing  Click Here  Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Check out our product range HERE If you have any questions – Message us HERE Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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Real Estate Marketing Blueprint

Real Estate Marketing Blueprint Dominate the internet provides you with a complete online real estate marketing blue print. Step by step How to Build the foundations for a successful online presence How to protect your brand online How to use social media easily and effectively What to spend time on and what not to do on social media How to start with videos How to blog and easy strategies Essential components to your website Strategies to profit online How to generate online leads to your agency Your Complete Real Estate Marketing Blueprint – Click Here Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How…

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She sells Real Estate – Real estate by women

She sells Real Estate – Real estate by women Do women sell real estate different to the way men sell? Do women have a different style? Are you looking at improving yours? Are you looking at creating your own unique brand? Stay tuned. We have some of the best women in real estate who are joining together to bring you exactly what you are looking for. ; Without the hype, without the bravado… Brought to you, the way women want to learn. Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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Social Media Real Estate

Social Media Real Estate Social media is now a big  part of real estate online marketing and Lisa Tremolada,  brings to you the very best people, resources and information to assist you with your social media marketing strategies including  –  Twitter,  Facebook,  Linkedin,  Youtube.    We have interviews with Frank Kern Scott Stratten Mike Sheargold Glenn Twiddle Plus many more.. specifically about real estate online marketing. Follow me here on facebook at Social Media Real Estate We have all the information your need.     Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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Real Estate Geek

Real Estate Geek Everything you need to know about real estate marketing  online. www.realestategeek.com.au Lisa B. –  Helping Real Estate Agents with their online profiles Prepare  – Position  –  Profile  –  Promote  – Profit Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join our coaching program now Other Services About Lisa B Join Podcast

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Attack, Defend or Hold Your Marketing Position

In business you can think about your strategies for marketing success one of three ways…. 1) Attack – Get out there in the lead – Position, promote and market yourself and your business. Be at the forefront of technology and new ideas. 2) Defend – You can run behind your competition playing catch up to them. You can imitate rather than innovate. 3) Hold Your Position – Do nothing. If that’s your choice.  If you hold your position,  just know that you’ll then have to do one of the earlier 2 eventually. Real Estate Marketing Academy  Join Here Prepare  – Position  –  Profile  –  Promote  – Profit Click Here Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au 1800 00 11 82 Join…

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Real Estate Social Media Trainer

Real Estate Social Media Trainer When looking for a real estate social media trainer, there are a number of things you should consider. 1) Are they active on social media themselves? Look at Mari Smith as a great example.. 2) How do they relate to people on social media? (I suggest that you watch them for a while) 2) Do they get results via social media? 3) Do they engage with people on social media – Keep in mind, they may not use all social media platforms. 4) Do they grow their list of followers naturally or do they use programs to add people? 5) Do they grow their list of followers naturally or do they buy ‘likes’ or friends? (yes people do this….) In…

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Real Estate Goal Videos

Real Estate Goal Videos Goals    –    Action  –    Results   Put your dreams, hopes and desires in your very own personalised goal   video We know that to achieve success in life,  we must be focused on what we want to achieve. When you have your goals written on a piece of paper to read, and you read them    it increases your chance of success. Instead of writing your goals on paper,  organise your goals in a more emotive driven way. Example 1 Videos –  Your visual and auditory modes are operational. With Goal Videos, you are stimulated by the words  (They are your words) Pictures ( They are pictures you can choose) and music. Example 2 You can then download the…

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Real Estate Agents Video Marketing Seminars

Dominate The Internet Seminars 6 Easy Steps To Dominate the Internet In Real Estate We run a whole day seminars with solid content and information. You will learn how to  – Position and Promote yourself  EASILY as the expert Real Estate Agent or Agency in your area If you finding it hard to doorknock for new business or you are finding it hard to phone prospect for new business… Find out NOW how to use technology to help you get listings Build enormous Presence and Credibility online. If you are scared of the internet, technology or you don’t know where to start online, this course has been designed especially for YOU. We only accept small numbers, so that no matter what your current level of understanding,…

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How to get your iPhone battery to last longer in Real Estate

How to make your iPhone battery last longer for real estate. Mobile phones are our biggest asset in real estate. You want to make sure that you have your phone charged. In the video above there are 2 tips that could help you make sure you have extra battery life in your iphone. Lisa B. www.lisab.com.au lisa@dominatetheinternet.com.au Office mobile – 0412 210 558 Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how. How can we help you right now? Check out our product range HERE If you have any questions – Message us HERE Lisa B. is your coach on demandThe Real Estate Hotline www.TheRealEstateHotline.com.au…

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How to make a QR code – Real Estate Online Marketing

How to make a QR code Real Estate Online Marketing     How to make a QR code –  Real estate online marketing. QR Code generator here – Free qr code generator QR codes are ‘quick response’ codes. Many companies are using QR codes now in their marketing. Real estate agents can use QR codes in the following places – * For sale signs * Business cards * Brochures * Office window displays You can also embed a video on your page, with the complete details of the property, photos etc What you need to be thinking is that a large number of the population have smart phones and you also need to understand that consumers want information now. This is a way where you…

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Queensland Real Estate Online Marketing Course

Online Marketing Training For Real Estate Agents    26th March 2013 at the QT Hotel Surfers Paradise. We’re Sorry… You missed it! Participants learnt how to become the real estate superstar in their area, they learnt to make money online and work less hours. (Is this possible? – You bet!) Book here   ON the 26th March 2013 –  Participants learnt – How to position themselves as the expert real estate agent in their area, and how to promote themselves using online methods.   You know….   Social media is not going away, technology is not going away.. It’s time to embrace it and start using the technology that is available to you. It’s easier than it sounds!   We covered what you need to…

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Real Estate Marketing – Time Sensitive Information

Real Estate Marketing – Time Sensitive Information When I think about shooting a video, or writing an article, I always try to make it that the content doesn’t expire after a certain date.. that it’s not time sensitive. The photo attached is a great example….. It shows that Helen has 25 years experience…  however to reflect the years of experience, it really needs to be updated annually. Consider using instead    –     Since 1987.  It says the same thing… it will just  save you either respraying a car, reprinting business cards or reshooting videos.   Lisa B. helps real estate agents to use the internet to kick butt online. Prepare – Position – Profile – Promote – Profit It’s easy when you know how.…

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Angry birds and angry agents putting all their eggs in one basket – realestate.com.au and domain.com.au

Angry Birds and Angry real estate agents putting all their eggs in one basket. Taking over realestate.com.au and domain.com.au Is it a dream or a reality?  I recently participated in a discussion about realestate.com.au and domain.com.au on the  forum  business2. It was a great article and evoked a lot of interesting discussions, as also does any facebook status that mentions the real estate portals.  ( Yes, I have had quite a few discussions online) The blog was about whether  any…ONE…  would or could, eventually knock  www.realestate.com.au off their perch in Australia. The author David Platter  clearly thought no. (For the record – Even though realestate.com.au might be the biggest player Australia wide, it doesn’t mean it is the biggest in every area.  For instance on the…

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www.marketingmag.com.au Real Estate Inbound Online Marketing

Real Estate marketing with Lisa B. Jo Macdermott from Next Marketing in Victoria featured my old real estate office in an article as a great example of  a company using  inbound marketing. Jo mentioned my old real estate office as using video both to support my business value proposition as well as generating business through video testimonials. We have studied internet marketing across the board and how it works with other businesses and we have then applied those concepts to the real estate industry.  Using internet marketing strategies, has helped us win more business and sell more properties online that any other form of media.  The internet is only going to increase in demand and be responsible for more and more sales. Real Estate agents that are not…

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